These FREE social media “listening” tools are available and their RSS feeds can be consolidated into Google Reader for daily scanning and reporting.
· Google alerts – obviously
· Google Trends – tracks trends on key words
· Google blog search – track active bloggers in your industry sector
· Google advanced search “find that link to this page” – tracks other sites linking to your site
· www.search.twitter.com – advanced search on key words
· Trendsmap.com – visual representation of regional “tweet” activity
· Bit.ly – produces customized short URLs and tracks the number of visitors to these URLs
· Socialmention.com – tracks sentiment, tone, etc. on key words
· Klout.com – monitor others talking about you and gauge their influence
· Radian6 – about $500/month – consolidates all the above
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