Obama’s camp was quick to release this statement:
The president made an off-hand remark making fun of his own bowling that was in no way intended to disparage the Special Olympics. He thinks the Special Olympics is a wonderful program that gives an opportunity for people with disabilities from around the world.
In Obama’s case, he has banked so much public goodwill that his “Special Olympics” slip won’t tarnish his personal brand too much in the long run. But I guarantee if former U.S. president George Bush had made the same blunder that Jay Leno himself would have thrown a shoe at him!
CLICK HERE to relive that infamy.
Just like an erroneous media report, it’s very difficult to reel back the wrong message once it’s out there. So what can you do to build, protect, and maintain your reputation?
Three quick tips:
1- Do research – internal and external – to understand what stakeholders think of your brand.
2- Once you know what people think, develop a strategy that moves them to a LOYALTY position.
3- As part of your reputation plan, identify who the thought leaders are and get them on your side.
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